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Mobile app video ads

App install ads made with AI UGC actors.

AI UGC app install ads are phone style videos where an AI actor talks to camera about your app. RiffAds makes them from a script in 9:16, 16:9 or 1:1, or from a brief and one app screenshot, and prices each ad before it runs.

Open the studioConnect your agent

The short answer

How do app marketers make app install ads with AI UGC?

For mobile app marketers, AI UGC ads are a way to feed install campaigns a steady supply of new videos. An AI actor delivers a short hook about the app to camera, often cut next to a real screen recording. RiffAds can also start from a brief and one screenshot with its app review workflow, and it prices each ad before it runs.

Best for

  • App install campaigns
  • Feature launch ads
  • New country launches
  • Re-engagement ads
  • UA teams that brief an AI agent

How it works

  1. 01

    Cast the actor

    Pick a library actor who looks like the people who use your app, or create one from a written description.

  2. 02

    Write the hook

    Paste a script that opens on the problem your app solves, or run the App review from a creator workflow with a short brief and one screenshot.

  3. 03

    Check the price

    The studio shows the credit cost before anything renders, so you can plan a batch of variants against your budget.

  4. 04

    Cut and upload

    Stitch the clip with your own screen recording, add captions, resize it for each placement and upload it to your ad platform yourself.

Sample ads made with RiffAds

01Talking actors

Actors that feel real.

  • Realistic AI actors
  • Natural voices, tight lip-sync
  • Use your own actor
  • 74 languages
Make an ad like this
An older actor sits on a back deck holding a speckled mug and talks to the camera, an ad for a coffee subscription.
An actor sits in the driver's seat of a parked car with his seatbelt on and talks to the camera, an ad for a dash cam.
An actor in her kitchen, still in her work jumper, talks to the camera about dinner, an ad for a meal kit.
An actor in the driver's seat of a parked car talks to the camera beside an insulated tumbler in the cup holder, an ad for a travel tumbler.
An actor sits behind a podcast microphone in a small recording room and talks to the camera, an ad for a podcast editing app.
An older actor on a morning walk at the edge of a mown field talks to the camera, an ad for a bird identification app.

Use cases

Built for anything you sell.

  • Ecommerce and gadgets
  • Mobile apps
  • Wellness
  • Home goods
See AI UGC ads by industry
A green screen ad: an actor cut out at the bottom of the frame talks in front of a photo of a motor boat in turquoise water, an ad for a boat rental app.
An actor in her bedroom shows off a light-wash denim jacket over a white tee and jeans, turning and smoothing it, an ad for fashion.
An actor in a bright living room holds an open fabric earbud case up to the camera while she talks, an ad for wireless earbuds.
An actor at his home desk holds up his phone showing a budgeting app with $1,240 left this month, an ad for a budget app.
An actor in the driver's seat of a parked car talks to the camera beside an insulated tumbler in the cup holder, an ad for a travel tumbler.
An actor in her kitchen, still in her work jumper, talks to the camera about dinner, an ad for a meal kit.

Models and tools

One studio. Top video, image and voice models.

OmniHuman 1.5Veo 3.1Nano Banana ProKling 3GPT Image 2.5Omni FlashSeedream 5MiniMax H3 MaxNano Banana 2GPT Image 2Text to speechGrok ImageSeedream 4.5
CaptionsCamera angleChange voiceRemove backgroundUpscaleResizeSkin enhancerTrim videoSplit into scenesText overlayCreate musicAI writerChange speedClone a voice

02Workflows

Build the workflow once. Run it on repeat.

Chain script, voice, actor, video and captions. Run it yourself, or let your agent run it.

Ecommerce01 / 03

Product photo to spoken ad

Use this template
Product photo to spoken adRun
You give

One product photo and your brand details

Product photo
Brand context

Name, vibe and one key phrase: “fits all day”

Text
The creator
Nano Banana Pro
Running
The clip
An actor in a bright living room holds an open fabric earbud case up to the camera while she talks, an ad for wireless earbuds.
You get

A creator holding it and talking about it

03Features

Everything an ad needs. In one studio.

From the first line of the script to the final cut, without leaving the tab.

See all UGC creator tools
  1. Pick an actorLip-sync
    More
    01

    Talking actors

    No casting, no shoot. Pick an actor, paste a script, get the ad.

  2. Describe your actor

    Woman, early 30s, freckles, soft kitchen light

    Creating your actorSave actor
    02

    Your own actor

    Describe a person once. Cast them in every ad after.

  3. Product in handWorkflow
    Held, turned
    and shown
    03

    Product in hand

    No samples to ship. One photo, and the actor holds your product on camera.

  4. Languages74 total
    EnglishEspañolFrançaisDeutschहिन्दीPortuguêsItaliano日本語한국어العربية
    04

    74 languages

    Same actor, new market. Switch the language, the lips stay in sync.

  5. Edit00:24
    CaptionsTrimSpeedTextResizeUpscale
    05

    Editing tools

    Captions on, dead air trimmed, resized for the feed. No second app.

  6. Video modelCredits / sec
    • Veo 3.1from 35
    • Kling 3from 14.7
    • MiniMax H3 Maxfrom 8.8
    06

    AI video and B-roll

    Missing a shot? Describe it. Veo 3.1 and Kling 3 make it.

  7. Static adsUp to 4K
    Nano Banana ProGPT Image 2.5Seedream 5
    07

    AI images

    Product shots without a photographer. Static ads without a designer.

  8. Voice
    • Warm and calm
    • Bright and fast
    • Your cloned voiceGrowth+
    08

    Voices

    Pick a voice, change a voice, or clone your own.

  9. Photo tools
    FrontSideBack
    Camera angleRemove backgroundSkin enhancer
    09

    Photo tools

    Change the angle, cut the background, fix the skin. No reshoot.

04For AI agents

Your AI agent can make ads too.

Connect it once. Ask for an ad. Get the file back.

Every way to connect
1

Add RiffAds

Opens Claude with RiffAds filled in. Sign in when it asks.

Add to Claude
2

Ask for an ad

Start a new chat and send:

Make a 15 second UGC ad for my earbuds. Keep it under 500 credits.

Case studies

Test every hook. Keep the winner.

Make ads like these
  • Stance AISponsored

    One selfie in. Ten photoshoots out.

    AI actor on her bed holding a phone full of AI portraits, caption: one selfie, ten photoshoots

    Lead with the result

  • Stance AISponsored

    Zero dance skills. Still did the trend.

    AI actor in a hoodie holding a phone that shows him dancing, caption: I can't dance, this app can

    Admit the flaw

  • Stance AISponsored

    Photo of my grandma's wedding.

    AI actor holding a torn old wedding photo and a phone with the restored version, caption: my grandma's photo, restored

    Tell a story

  • Stance AISponsored

    Paris trip. Zero flights. One app.

    AI actor on a couch holding a phone with AI photos of him in Paris, caption: I've never been to Paris

    Say the odd thing

05Pricing

Growth for $1. Keep every credit.

Every plan includes the studio, the API and your agents, on one credit balance that never expires. 1 credit is $0.01.

Launch

For one marketer testing ads

4,500credits / month

  • About 5 talking actor ads of 30 seconds, voice included
  • Shared by the studio, the API and your agents

Fixed 4,500 credits every month

$49per month

Billed monthly

Get Launch

Or $41 a month, billed yearly

  • Every AI model, no tier gating
  • 3 videos at once
  • 1 seat
  • Workflows and 20 templates
  • 74 languages
  • API, MCP, Agent Skills and CLI on the same credits
  • Credits never expireNo cap

Limited on this plan

  • 2 custom actors a month
  • Full actor library
  • Voice cloning

One price list, every model

  • Talking actorOmniHuman 1.5
  • VideoVeo 3.1, Kling 3, MiniMax H3 Max
  • ImageNano Banana 2, GPT Image 2.5, Grok Image
  • Voice-overText to speech
  • CaptionsBurned in
  • Camera angleReshoot a photo
Best value

Growth

$1 for 3 days

For small teams shipping every week

9,500credits / month

  • About 11 talking actor ads of 30 seconds, voice included
  • Shared by the studio, the API and your agents

Fixed 9,500 credits every month

$99$1first 3 days

Renews at $99 a month on day 4

Start for $1

500 credits to try it. Then $99 a month on day 4. Cancel any time in Billing.

Or $83 a month, billed yearly

  • Every AI model, no tier gating
  • 8 videos at once
  • 3 seats
  • Workflows and 20 templates
  • 74 languages
  • API, MCP, Agent Skills and CLI on the same credits
  • Credits never expireNo cap

Actors and voices

  • 10 custom actors a month
  • Full actor library
  • Voice cloning

One price list, every model

  • Talking actorOmniHuman 1.5
  • VideoVeo 3.1, Kling 3, MiniMax H3 Max
  • ImageNano Banana 2, GPT Image 2.5, Grok Image
  • Voice-overText to speech
  • CaptionsBurned in
  • Camera angleReshoot a photo

Scale

For agencies and big catalogs

30,500credits / month

  • About 35 talking actor ads of 30 seconds, voice included
  • Shared by the studio, the API and your agents

Fixed 30,500 credits every month

$299per month

Billed monthly

Get Scale

Or $249 a month, billed yearly

  • Every AI model, no tier gating
  • 20 videos at once
  • 25 seats
  • Workflows and 20 templates
  • 74 languages
  • API, MCP, Agent Skills and CLI on the same credits
  • Credits never expireNo cap

Actors and voices

  • 100 custom actors a month
  • Full actor library
  • Voice cloning

One price list, every model

  • Talking actorOmniHuman 1.5
  • VideoVeo 3.1, Kling 3, MiniMax H3 Max
  • ImageNano Banana 2, GPT Image 2.5, Grok Image
  • Voice-overText to speech
  • CaptionsBurned in
  • Camera angleReshoot a photo

Enterprise

Ads at agency scale. Priced for volume.

For brands, agencies and platforms that make hundreds of ads a month. Tell us your volume and we build the plan around it.

  • Custom credit volume and price
  • More renders at the same time
  • Top queue priority
  • Onboarding for your whole team
  • A dedicated support channel
  • Invoice billing
Book a callEverything in Scale, plus the above

06FAQ

Mobile apps, answered.

Still unsure? Book a call

UGC ads for mobile apps are short, phone style videos where a person talks to camera about an app, often cut with screens from the app itself. AI UGC ads use an AI actor in place of a hired creator, so you can make many hooks for one app and test which ones bring installs.

For Google App campaigns, aim for 10 to 30 seconds: that is the range Google's best practices guide suggests, in portrait, landscape and square. Other channels set their own limits, so check each one before you cut. In RiffAds, Seedance 2.5 Actor speaks for 4 to 30 seconds and OmniHuman 1.5 animates under 60 seconds of audio, so one talking actor clip can fill that range. The Stitch Videos tool joins clips when you need more.

Make a vertical 9:16 version first, then landscape and square when you can. TikTok recommends 9:16 for in-feed ads and also accepts 16:9 and 1:1, and Google suggests portrait, landscape and square App campaign videos to reach more channels. RiffAds makes actor frames in 9:16, 16:9 or 1:1, and its Resize tool reframes a finished clip with bars or a crop.

There is no fixed number, but the platforms leave room for many. Google App campaigns take up to 20 video assets per ad group, and TikTok recommends 3 to 5 different creatives per ad group. With AI actors you can change the hook, the actor or the language for each version without booking a new shoot.

On RiffAds, a 30 second talking actor ad with its voice is about 848 credits, or $8.48 at $0.01 a credit. You see the price before each ad renders, and credits never expire, which suits testing in bursts. The Launch plan costs $49 a month.

No, not as a statement of fact. The FTC's rule on fake reviews and testimonials bans testimonials that misrepresent that the speaker exists or used the product, and an AI actor never used your app. Script it as a presenter showing the app. When an ad could pass for real customers, the FTC Endorsement Guides say to disclose clearly that they are not, and TikTok requires its AIGC label or your own clear disclaimer on AI ads.

Yes. API, MCP, Agent Skills and CLI are included on every plan, so an agent can draft hooks, price each ad and render it from your team's credit balance. The spend limits come from a person, not the agent: by default it may spend up to 600 credits on one job and 2,000 a day, and a workspace owner or admin can change both. You get the video file, and RiffAds never touches your ad accounts.

Stop waiting on creators. Ship the ad today.

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