--- title: "AI video ads for SaaS that explain your product." url: "https://riffads.com/industries/saas" description: "SaaS video ads made with AI actors for launches, demos and trials, priced before they run and open to your AI agent." updated: "2026-09-28" source: "RiffAds" --- # AI video ads for SaaS that explain your product. AI video ads for SaaS use an AI actor to explain your software on camera, with no film shoot. On RiffAds you pick an actor, add a launch or trial script, and download it as a 9:16, 16:9 or 1:1 video. - [Open the studio](https://app.riffads.com/sign-up?redirect=%2Fpricing) - [Connect your agent](https://riffads.com/connect) ## How do SaaS companies use AI video ads? SaaS companies use AI video ads to announce features, walk through the product and push free trials without filming anyone. An AI actor speaks a short script, lip-synced to its voice, so the team can try many openings. You see what each ad costs in credits before it renders, and your AI agent can request the same ads through the API. ### How it works 1. **Brief the writer**: Tell the AI writer the feature, the buyer and the offer, such as a free trial, or paste a script you already have. 2. **Cast the presenter**: Use a library actor, or build one from a written description. A founder-led ad can start from your founder's photo, once they agree in writing. 3. **Read the estimate**: Before you press Generate, the studio shows what the job will cost in credits, so the spend is known before anything renders. 4. **Add your product**: Stitch in your own screen recording and add captions. Then save the file and upload it to LinkedIn, YouTube or Meta from your own account. ### Best for - Feature launch ads - Free trial sign-up ads - Demo and explainer clips - Ads in your buyers' languages - Ads your AI agent makes ### RiffAds in numbers - **74**: voice languages, so one demo script can become an ad for each market you sell to. - **848**: credits buy 30 seconds of an AI actor talking, voice-over included, at $0.01 a credit. ### The numbers behind it - **15 to 30**: seconds is the length LinkedIn recommends for video ads, so they can qualify for every placement in the Feed and Audience Network. Source: [LinkedIn Marketing Solutions Help, video ad specs](https://www.linkedin.com/help/lms/answer/a424737), 2026. - **65%**: of viewers stay to the end of a business video that runs under one minute, in Vidyard's data on videos made in 2024. Source: [Vidyard Video in Business Benchmark Report](https://www.vidyard.com/business-video-benchmarks/), 2025. ## Questions ### Do UGC style ads work for B2B SaaS? They can, but only a test on your own account will show it, and RiffAds makes no promise about results. The format is one person on camera, talking through one problem your software solves. For B2B buyers, keep the setting and tone professional, make one claim you can back up, and compare the AI version against the ads you already run. ### What length and size should a SaaS video ad be on LinkedIn? Aim for 15 to 30 seconds. LinkedIn recommends that range so a video ad can qualify for every placement in the Feed and the Audience Network. It accepts 16:9, 1:1, 4:5 and 9:16, and marks 4:5 as its recommended ratio. Talking actors render in 9:16, 16:9 or 1:1 on RiffAds. For 4:5, run the finished clip through the Resize tool, which adds bars or crops. ### Can AI show my software's interface in a video ad? Yes, if you supply the footage, because RiffAds does not record your screen. Upload a screen recording as an MP4, MOV or WEBM file, resize it to the ad's shape, then join it to the AI actor clip with the Stitch tool and caption the whole ad. For a mobile app, the Show Your App preset places one screenshot on a phone screen in a short clip. ### Can an AI actor present a SaaS demo or explainer video? Yes. An AI actor can present a demo, explainer, onboarding or feature walkthrough script in any of 74 voice languages, lip-synced. For a founder-led video, build an actor from a photo of your founder after they agree in writing. Each clip has a model limit, such as under 60 seconds of audio for OmniHuman 1.5, so split a long walkthrough into clips and stitch them. ### Can an AI actor give a customer testimonial in a SaaS ad? Only if a real customer gave it. The FTC's rule on reviews and testimonials bans ones that misrepresent whether the speaker exists or used the product, AI-generated fakes included. An AI actor may voice a real customer's words with permission, keeping their meaning. The FTC Endorsement Guides then say to disclose clearly that the speaker is not an actual customer, and to state the typical result unless you can show the quoted one is typical. ### What does a SaaS video ad cost to make with AI? You see the cost in credits before anything renders, at $0.01 a credit. As an example, a talking actor spot of 30 seconds, with its voice-over, is about 848 credits. Plans begin with Launch at $49 a month, which includes 4,500 credits, and unused credits never expire. A 3 day Growth trial gives 500 credits for $1, then bills $99 a month unless you cancel. ### Can an AI agent turn each product release into video ads? Yes. On every plan, an agent can use API, MCP, Agent Skills and CLI to draft a script from your release notes, submit the job with a max_credits cap and get a download link. An owner or admin sets the caps above that. The defaults are 600 credits per job and 2,000 a day, and each API key can get a budget. A 30 second talking actor video can pass that per-job default, so raise it first. ## About RiffAds RiffAds makes realistic UGC video ads with AI actors, lip-synced to your script, in the studio or from your AI agent through API, MCP, Agent Skills and CLI. It never posts to a social account: every result is a download link to the finished file. RiffAds is priced in credits. 1 credit is $0.01 and credits never expire. Plans start at $49 a month for 4,500 credits. A 30 second talking actor ad is about 848 credits. The studio, the REST API and the MCP server spend the same balance at the same prices, so there is no separate API price. - [RiffAds home](https://riffads.com/index.md): models, workflows, features, plans and the full FAQ - [Pricing](https://riffads.com/pricing.md): every plan and the per-model credit rate card - [Connect your agent](https://riffads.com/connect.md): the MCP server, the REST API and the CLI ## Related pages - [Mobile apps](https://riffads.com/industries/mobile-apps): App install ads made with AI UGC actors, cut with your own app screens and priced before each one runs. - [Marketing agencies](https://riffads.com/industries/marketing-agencies): AI UGC ads for agencies and their client work: an actor per client, a price before each ad, and agent spend limits. - [AI commercial generator](https://riffads.com/features/ai-video-ad-generator): AI commercial generator for short video ads with AI actors, Veo 3.1 and Kling 3 B-roll and captions, with the cost shown before each job. - [AI text to speech](https://riffads.com/features/text-to-speech): Text to speech video maker: turn an ad script into an AI voiceover in 74 languages, then lip-sync it onto an AI actor or lay it over B-roll. - [All industries](https://riffads.com/industries): AI UGC ads by industry: the formats, hooks and ad rules for ecommerce, apps, SaaS, agencies and more.