--- title: "AI Facebook video ad maker built for Reels and feed." url: "https://riffads.com/features/facebook-ad-generator" description: "Facebook video ad maker: make Facebook and Instagram ads with AI actors, image models and an AI writer, each priced before it runs." updated: "2026-09-28" source: "RiffAds" --- # AI Facebook video ad maker built for Reels and feed. An AI Facebook video ad maker makes video and image ads for Facebook and Instagram without a shoot. RiffAds turns your script into a lip-synced AI actor video, re-frames it for Reels or feed with its Resize tool, and prices every job before it runs. - [Open the studio](https://app.riffads.com/sign-up?redirect=%2Fpricing) - [Connect your agent](https://riffads.com/connect) ## What is a Facebook video ad maker? A Facebook video ad maker is software that drafts, voices and renders video ads for Facebook and Instagram. Give it a script or a product photo, and it returns an AI actor speaking your lines or a static image ad. RiffAds shows the cost of each job first, and you upload the finished file in Meta Ads Manager yourself. ### How it works 1. **Choose the format**: Pick a talking actor for a Reels video, or an image model such as Nano Banana Pro for a static ad. 2. **Brief the script**: Paste your own script, or give the AI writer your product and audience and let it draft a few hooks to test. 3. **Check the credits**: Each job shows its credit cost before it renders, so you decide how many variants to make before you spend. 4. **Resize and upload**: Resize a copy to 4:5 or 1:1 if a placement needs it, add captions, then upload the files in Meta Ads Manager yourself. ### Best for - Ecommerce brands on Reels - Agencies with many client accounts - Lead gen and app install ads - Agents working to a set budget ### RiffAds in numbers - **848**: credits buy a 30 second talking actor Reel with its voice-over, at one cent a credit. ### The numbers behind it - **34.5%**: lower cost per result than image ads, in Meta's analysis of 15 split tests of Reels-only campaigns using 9:16 video with sound and key messages in the safe zone. Source: [Meta for Business, Reels ads page](https://www.facebook.com/business/ads/facebook-instagram-reels-ads). - **1440x2560**: is the 9:16 resolution Meta's Ads Guide lists for Instagram Reels ads, and it suggests leaving at least 35% of the bottom free of text and logos. Source: [Meta Ads Guide, Instagram Reels specs](https://www.facebook.com/business/ads-guide/update/video/instagram-reels). - **9M+**: small businesses use at least one of Meta's own generative AI ad creative tools. Source: [Meta Q2 2026 earnings call](https://s21.q4cdn.com/399680738/files/doc_financials/2026/q2/META-Q2-2026-Earnings-Call-Transcript.pdf), July 2026. ## Questions ### What size should a Facebook or Instagram Reels ad be? Vertical 9:16. For Instagram Reels ads, Meta's Ads Guide lists 1440 x 2560 pixels and files up to 4GB, and suggests keeping at least 14% at the top, 35% at the bottom and 6% on each side free of text and logos. RiffAds makes talking actor videos in 9:16, 16:9 or 1:1, and its Resize tool turns a finished video into 4:5 with bars or a crop. ### How long can an Instagram Reels ad be? Meta's Ads Guide lists 0 seconds to 15 minutes for Instagram Reels ads. One RiffAds talking actor clip is shorter: under 60 seconds of audio on OmniHuman 1.5, 4 to 30 seconds on Seedance 2.5 Actor, or 5 to under 14.8 seconds on MiniMax H3 Max Lip Sync. Input longer than the model allows is refused before any credits are held, not cut short, and the Stitch Videos tool joins clips into a longer ad. ### Does Meta add an AI info label to ads? Yes, in some cases. Since June 1, 2026, Meta detects ad media made with third-party AI tools, using signals such as C2PA metadata, and adds an "AI info" label under "About this ad". In the European region, California, New York, India and Taiwan you can also self-disclose it. Social issue, election and political ads must disclose a photorealistic AI person, even one who does not exist, or they are rejected. ### Can I run AI UGC videos as Facebook and Instagram ads? Yes, as long as the ad does not mislead. FTC staff say the testimonials rule has no blanket ban on AI avatars in marketing. What it targets is a fake or false testimonial, such as an AI actor claiming to be a buyer, and an avatar ad can still be deceptive under the FTC Act. Let the actor present your product, then upload the file in Meta Ads Manager yourself. ### Can AI write Facebook ad copy and make image ads too? Yes. In RiffAds the AI writer drafts text from a short brief, such as hooks, a video script or the primary text for your ad. Image models such as Nano Banana Pro, GPT Image 2.5 and Seedream 5 make static ads, and the Rebuild an ad around your product workflow reads an ad you like and returns two static versions with your product in them. ### How much does it cost to make a Facebook video ad with AI? About 848 credits on RiffAds for a 30 second talking actor video with its voice-over, and 1 credit is $0.01. The studio shows the cost before you generate. Plans start at $49 a month, or try Growth for $1 for 3 days with 500 credits, then $99 a month. Credits never expire. ### Can my AI agent make Facebook and Instagram ads? Yes. The API, MCP, Agent Skills and CLI come with every plan, so an agent such as Claude can write hook variants, price each ad and render it from the same credits as the studio. An owner or admin sets the caps: 600 credits per job and 2,000 a day by default, plus an optional budget on each API key. The agent gets a download link, not access to your Meta account. ## About RiffAds RiffAds makes realistic UGC video ads with AI actors, lip-synced to your script, in the studio or from your AI agent through API, MCP, Agent Skills and CLI. It never posts to a social account: every result is a download link to the finished file. RiffAds is priced in credits. 1 credit is $0.01 and credits never expire. Plans start at $49 a month for 4,500 credits. A 30 second talking actor ad is about 848 credits. The studio, the REST API and the MCP server spend the same balance at the same prices, so there is no separate API price. - [RiffAds home](https://riffads.com/index.md): models, workflows, features, plans and the full FAQ - [Pricing](https://riffads.com/pricing.md): every plan and the per-model credit rate card - [Connect your agent](https://riffads.com/connect.md): the MCP server, the REST API and the CLI ## Related pages - [AI TikTok ads](https://riffads.com/features/tiktok-ad-generator): AI TikTok ads: make vertical TikTok ads with AI actors, voice and lip sync, priced before they run and ready to upload. - [AI commercial generator](https://riffads.com/features/ai-video-ad-generator): AI commercial generator for short video ads with AI actors, Veo 3.1 and Kling 3 B-roll and captions, with the cost shown before each job. - [AI product video](https://riffads.com/features/product-video-generator): AI product video generator: turn one product photo into a video ad with an AI creator holding it, priced in credits before it runs. - [Ecommerce](https://riffads.com/industries/ecommerce): Ecommerce video ads made with AI UGC actors, from a script or one product photo, each priced before it runs. - [All features](https://riffads.com/features): The UGC creator tools inside RiffAds, one page each: AI actors, voices, lip sync, B-roll and scripts.